{"id":34538,"date":"2024-11-26T16:45:21","date_gmt":"2024-11-26T16:45:21","guid":{"rendered":"https:\/\/bnssghealthiertogether.org.uk\/?page_id=34538"},"modified":"2025-01-16T22:36:23","modified_gmt":"2025-01-16T22:36:23","slug":"reducing-population-exposure-to-unhealthy-commodity-advertising-evaluation-of-the-bristol-advertising-and-sponsorship-policy","status":"publish","type":"page","link":"https:\/\/bnssghealthiertogether.org.uk\/sq\/integrated-care-board\/research-and-evidence\/our-research-portfolio\/nihr-funded-projects\/reducing-population-exposure-to-unhealthy-commodity-advertising-evaluation-of-the-bristol-advertising-and-sponsorship-policy\/","title":{"rendered":"Ulja e ekspozimit t\u00eb popullsis\u00eb ndaj reklamave t\u00eb mallrave t\u00eb pash\u00ebndetshme: vler\u00ebsimi i Politik\u00ebs s\u00eb Reklamimit dhe Sponsorizimit t\u00eb Bristolit"},"content":{"rendered":"
Seksioni me titull module-1<\/span><\/a>
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Ulja e ekspozimit t\u00eb popullsis\u00eb ndaj reklamave t\u00eb mallrave t\u00eb pash\u00ebndetshme: vler\u00ebsimi i Politik\u00ebs s\u00eb Reklamimit dhe Sponsorizimit t\u00eb Bristolit.<\/h1>\n

 <\/p>\n

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Financimi<\/h2>\n<\/article>\n

Instituti Komb\u00ebtar p\u00ebr K\u00ebrkime n\u00eb Sh\u00ebndet\u00ebsi dhe Kujdes (NIHR) Programi i K\u00ebrkimeve n\u00eb Sh\u00ebndetin Publik (PHR) Ref. NIHR152114.<\/p>\n

Cili \u00ebsht\u00eb problemi?<\/h2>\n

Hulumtimet kan\u00eb treguar se sa m\u00eb shum\u00eb njer\u00ebz shohin reklama p\u00ebr produkte t\u00eb pash\u00ebndetshme, aq m\u00eb shum\u00eb i konsumojn\u00eb ato. Kjo \u00ebsht\u00eb ve\u00e7an\u00ebrisht e v\u00ebrtet\u00eb p\u00ebr f\u00ebmij\u00ebt dhe t\u00eb rinjt\u00eb.<\/p>\n

Hap\u00ebsirat publike n\u00eb natyr\u00eb, si\u00e7 jan\u00eb stacionet e autobus\u00ebve dhe tabelat reklamuese, jan\u00eb vende t\u00eb r\u00ebnd\u00ebsishme p\u00ebr reklamat sepse shum\u00eb njer\u00ebz i shohin ato.<\/p>\n

Njer\u00ebzit me t\u00eb ardhura m\u00eb t\u00eb ul\u00ebta jan\u00eb t\u00eb ekspozuar ndaj reklamave m\u00eb t\u00eb d\u00ebmshme n\u00eb lagjet e tyre. Ka prova q\u00eb heqja e k\u00ebtyre reklamave mund t\u00eb ndikoj\u00eb pozitivisht n\u00eb sh\u00ebndetin publik.<\/p>\n

N\u00eb vitin 2019, Transporti p\u00ebr Londr\u00ebn (TfL) ndaloi reklamimin e ushqimeve dhe pijeve me shum\u00eb yndyr\u00eb, krip\u00eb ose sheqer (HFSS), gj\u00eb q\u00eb rezultoi n\u00eb blerjen e m\u00eb pak kalorive nga familjet.<\/p>\n

K\u00ebshilli i Qytetit t\u00eb Bristolit u b\u00eb qyteti i par\u00eb jasht\u00eb Londr\u00ebs q\u00eb prezantoi nj\u00eb politik\u00eb t\u00eb ngjashme n\u00eb vitin 2022. Politika e Bristolit ndalon gjithashtu reklamat p\u00ebr alkoolin, loj\u00ebrat e fatit dhe kredit\u00eb e shpejta n\u00eb hap\u00ebsirat reklamuese n\u00eb pron\u00ebsi t\u00eb k\u00ebshillit.<\/p>\n

P\u00ebrpara se t\u00eb futej n\u00eb fuqi kjo politik\u00eb e re, ne anketuam banor\u00ebt n\u00eb Bristol dhe Gloucestershire Jugore (p\u00ebr t\u00eb krahasuar t\u00eb dyja zonat) p\u00ebr t\u00eb zbuluar se \u00e7far\u00eb reklamash vun\u00eb re dhe n\u00ebse kishin p\u00ebrdorur ndonj\u00eb nga produktet e reklamuara. Gjithashtu kryem intervista me njer\u00ebz t\u00eb p\u00ebrfshir\u00eb n\u00eb zhvillimin e politik\u00ebs.<\/p>\n

Cili \u00ebsht\u00eb q\u00ebllimi i hulumtimit?<\/h2>\n

Q\u00ebllimet dhe objektivat: Ne duam t\u00eb zbulojm\u00eb:<\/p>\n

1) N\u00ebse politika e re ka ulur numrin e reklamave t\u00eb produkteve t\u00eb pash\u00ebndetshme dhe ka \u00e7uar n\u00eb nj\u00eb ulje t\u00eb p\u00ebrdorimit t\u00eb k\u00ebtyre produkteve.<\/p>\n

2) Ndikimi i mundsh\u00ebm afatgjat\u00eb n\u00eb sh\u00ebndetin e njer\u00ebzve dhe kostot e kujdesit sh\u00ebndet\u00ebsor.<\/p>\n

3) \u00c7far\u00eb mendojn\u00eb banor\u00ebt p\u00ebr politik\u00ebn.<\/p>\n

4) Si e p\u00ebrjetuan politik\u00ebn politik\u00ebb\u00ebr\u00ebsit dhe pal\u00ebt e tjera t\u00eb interesuara kryesore.<\/p>\n

Si do t\u00eb arrihet kjo?<\/h2>\n

Vler\u00ebsimi i politik\u00ebs s\u00eb reklamave n\u00eb Bristol do t\u00eb jet\u00eb nj\u00eb eksperiment i natyrsh\u00ebm duke p\u00ebrdorur nj\u00eb model t\u00eb kontrolluar para dhe pas. Tani q\u00eb politika \u00ebsht\u00eb ndryshuar, ne do t\u00eb anketojm\u00eb p\u00ebrs\u00ebri banor\u00ebt n\u00eb Bristol dhe Gloucestershire Jugore.<\/p>\n

Ne do t\u00eb analizojm\u00eb ndryshimet n\u00eb ekspozimin ndaj reklamave dhe p\u00ebrdorimin e produkteve para dhe pas prezantimit t\u00eb politik\u00ebs.<\/p>\n

Ne p\u00ebrdorim informacion nga nj\u00eb kompani tregtare p\u00ebr t\u00eb par\u00eb ndryshimet n\u00eb ushqimet dhe pijet q\u00eb b\u00ebjn\u00eb njer\u00ebzit n\u00eb Bristol, si dhe n\u00eb Gloucestershire, Cardiff dhe Sheffield.<\/p>\n

Ne do t\u00eb k\u00ebrkojm\u00eb \u00e7do ndryshim n\u00eb blerje p\u00ebr shkak t\u00eb politik\u00ebs dhe do t\u00eb krahasojm\u00eb rezultatet n\u00eb Bristol me zonat q\u00eb nuk e kan\u00eb futur politik\u00ebn.<\/p>\n

Ne do t\u00eb vler\u00ebsojm\u00eb rezultatet e mundshme afatgjata mbi kostot e sh\u00ebndetit dhe kujdesit sh\u00ebndet\u00ebsor dhe social n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb kuptojm\u00eb vler\u00ebn p\u00ebr parat\u00eb e polis\u00ebs.<\/p>\n

Ne do t\u00eb organizojm\u00eb m\u00eb tej grupe diskutimi p\u00ebr t\u00eb zbuluar se \u00e7far\u00eb mendojn\u00eb banor\u00ebt p\u00ebr k\u00ebto politika.<\/p>\n

S\u00eb fundmi, do t\u00eb intervistojm\u00eb nj\u00eb gam\u00eb t\u00eb gjer\u00eb aktor\u00ebsh profesionist\u00eb t\u00eb p\u00ebrfshir\u00eb n\u00eb hartimin dhe zbatimin e politik\u00ebs, ose ata q\u00eb preken drejtp\u00ebrdrejt prej saj, p\u00ebr t\u00eb shqyrtuar p\u00ebrvojat e tyre.<\/p>\n

Ne p\u00ebrfshim\u00eb p\u00ebrfaq\u00ebsues t\u00eb publikut dhe pacient\u00ebve n\u00eb projektin origjinal t\u00eb mbledhjes s\u00eb t\u00eb dh\u00ebnave dhe n\u00eb propozimin aktual.<\/p>\n

Ky projekt do t\u00eb ket\u00eb nj\u00eb Udh\u00ebheq\u00ebs t\u00eb dedikuar p\u00ebr P\u00ebrfshirjen dhe Angazhimin e Publikut dhe Pacient\u00ebve. Nj\u00eb Grup Mbik\u00ebqyr\u00ebs i Studimit me nj\u00eb Kryetar t\u00eb pavarur do t\u00eb mbik\u00ebqyr\u00eb projektin.<\/p>\n

Gjithashtu, do t\u00eb mbajm\u00eb nj\u00eb seminar publik p\u00ebr t\u00eb diskutuar gjetjet e projektit me komunitetin. Do t\u00eb punojm\u00eb me PolicyBristol, K\u00ebshillat dhe Organizatat Joqeveritare p\u00ebr t\u00eb zhvilluar dhe ndar\u00eb gjetjet e studimit me politik\u00ebb\u00ebr\u00ebs t\u00eb tjer\u00eb dhe pal\u00ebt e interesuara p\u00ebrmes dokumenteve t\u00eb shkurtra t\u00eb politikave dhe publikut t\u00eb gjer\u00eb; p\u00ebrmes metodave t\u00eb ndryshme: p\u00ebr shembull, p\u00ebrmes flet\u00ebpalosjeve informative, njoftimeve p\u00ebr shtyp dhe blogjeve.<\/p>\n

Gjithashtu do t\u00eb publikojm\u00eb artikuj n\u00eb revista dhe do t\u00eb prezantojm\u00eb rezultatet n\u00eb konferenca.<\/p>\n

Kush po e udh\u00ebheq hulumtimin?<\/h2>\n

Profesor Frank De Vocht<\/a>, Profesor n\u00eb Epidemiologji dhe K\u00ebrkime t\u00eb Sh\u00ebndetit Publik, Universiteti i Bristolit.<\/p>\n

Informacione t\u00eb m\u00ebtejshme:<\/h2>\n

P\u00ebr m\u00eb shum\u00eb informacion ose p\u00ebr t'u p\u00ebrfshir\u00eb n\u00eb k\u00ebt\u00eb projekt, d\u00ebrgoni email bnssg.research@nhs.net<\/a>.<\/p>\n

Pik\u00ebpamjet e shprehura jan\u00eb ato t\u00eb autorit\/autor\u00ebve dhe jo domosdoshm\u00ebrisht ato t\u00eb NIHR ose t\u00eb Departamentit t\u00eb Sh\u00ebndet\u00ebsis\u00eb dhe Kujdesit Social.<\/p>\n <\/div>\r\n <\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Section titled module-1 Reducing population exposure to unhealthy commodity advertising: evaluation of the Bristol Advertising and Sponsorship Policy.   Funding National Institute for Health and Care Research (NIHR) Public Health Research (PHR) Programme Ref. NIHR152114. What is the problem? Research has shown that the more people see advertisements for unhealthy products, the more they consume […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32881,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-34538","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/pages\/34538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/comments?post=34538"}],"version-history":[{"count":3,"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/pages\/34538\/revisions"}],"predecessor-version":[{"id":36175,"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/pages\/34538\/revisions\/36175"}],"up":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/pages\/32881"}],"wp:attachment":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/media?parent=34538"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/sq\/wp-json\/wp\/v2\/tags?post=34538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}