{"id":34538,"date":"2024-11-26T16:45:21","date_gmt":"2024-11-26T16:45:21","guid":{"rendered":"https:\/\/bnssghealthiertogether.org.uk\/?page_id=34538"},"modified":"2025-01-16T22:36:23","modified_gmt":"2025-01-16T22:36:23","slug":"reducing-population-exposure-to-unhealthy-commodity-advertising-evaluation-of-the-bristol-advertising-and-sponsorship-policy","status":"publish","type":"page","link":"https:\/\/bnssghealthiertogether.org.uk\/tr\/integrated-care-board\/research-and-evidence\/our-research-portfolio\/nihr-funded-projects\/reducing-population-exposure-to-unhealthy-commodity-advertising-evaluation-of-the-bristol-advertising-and-sponsorship-policy\/","title":{"rendered":"Halk\u0131n sa\u011fl\u0131ks\u0131z \u00fcr\u00fcn reklamlar\u0131na maruz kalmas\u0131n\u0131 azaltmak: Bristol Reklam ve Sponsorluk Politikas\u0131'n\u0131n de\u011ferlendirilmesi"},"content":{"rendered":"
Mod\u00fcl-1 ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcm<\/span><\/a>
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Halk\u0131n sa\u011fl\u0131ks\u0131z \u00fcr\u00fcn reklamlar\u0131na maruz kalmas\u0131n\u0131 azaltmak: Bristol Reklam ve Sponsorluk Politikas\u0131'n\u0131n de\u011ferlendirilmesi.<\/h1>\n

 <\/p>\n

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Finansman<\/h2>\n<\/article>\n

Ulusal Sa\u011fl\u0131k ve Bak\u0131m Ara\u015ft\u0131rma Enstit\u00fcs\u00fc (NIHR) Halk Sa\u011fl\u0131\u011f\u0131 Ara\u015ft\u0131rma (PHR) Program\u0131 Referans No: NIHR152114.<\/p>\n

Sorun nedir?<\/h2>\n

Ara\u015ft\u0131rmalar, insanlar\u0131n sa\u011fl\u0131ks\u0131z \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 ne kadar \u00e7ok g\u00f6r\u00fcrlerse, o \u00fcr\u00fcnleri o kadar \u00e7ok t\u00fckettiklerini g\u00f6stermi\u015ftir. Bu durum \u00f6zellikle \u00e7ocuklar ve gen\u00e7ler i\u00e7in ge\u00e7erlidir.<\/p>\n

Otob\u00fcs duraklar\u0131 ve reklam panolar\u0131 gibi a\u00e7\u0131k hava kamusal alanlar, bir\u00e7ok insan taraf\u0131ndan g\u00f6r\u00fcld\u00fc\u011f\u00fc i\u00e7in reklamlar i\u00e7in \u00f6nemli yerlerdir.<\/p>\n

D\u00fc\u015f\u00fck gelirli insanlar, ya\u015fad\u0131klar\u0131 mahallelerde daha fazla sa\u011fl\u0131ks\u0131z reklama maruz kal\u0131yorlar. Bu reklamlar\u0131n kald\u0131r\u0131lmas\u0131n\u0131n halk sa\u011fl\u0131\u011f\u0131 \u00fczerinde olumlu bir etkiye sahip olabilece\u011fine dair kan\u0131tlar mevcut.<\/p>\n

2019'da Londra Ula\u015f\u0131m \u0130daresi (TfL), y\u00fcksek ya\u011f, tuz veya \u015feker i\u00e7eren (HFSS) yiyecek ve i\u00e7eceklerin reklam\u0131n\u0131 yasaklad\u0131; bu da hanelerin daha az kalori t\u00fcketmesine yol a\u00e7t\u0131.<\/p>\n

Bristol \u015eehir Konseyi, 2022'de Londra d\u0131\u015f\u0131nda benzer bir politikay\u0131 uygulamaya koyan ilk \u015fehir oldu. Bristol'\u00fcn politikas\u0131 ayr\u0131ca, konseye ait reklam alanlar\u0131nda alkol, kumar ve k\u0131sa vadeli kredi reklamlar\u0131n\u0131 da yasakl\u0131yor.<\/p>\n

Bu yeni politika uygulamaya konulmadan \u00f6nce, Bristol ve G\u00fcney Gloucestershire'da (iki b\u00f6lgeyi kar\u015f\u0131la\u015ft\u0131rmak amac\u0131yla) ya\u015fayan sakinlere hangi reklamlar\u0131 fark ettiklerini ve reklam\u0131 yap\u0131lan \u00fcr\u00fcnlerden herhangi birini kullan\u0131p kullanmad\u0131klar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bir anket yapt\u0131k. Ayr\u0131ca politikan\u0131n geli\u015ftirilmesinde yer alan ki\u015filerle de g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirdik.<\/p>\n

Ara\u015ft\u0131rman\u0131n amac\u0131 nedir?<\/h2>\n

Ama\u00e7 ve hedefler: \u015eunlar\u0131 \u00f6\u011frenmek istiyoruz:<\/p>\n

1) Yeni politikan\u0131n sa\u011fl\u0131ks\u0131z \u00fcr\u00fcn reklamlar\u0131n\u0131n say\u0131s\u0131n\u0131 azalt\u0131p azaltmad\u0131\u011f\u0131 ve bu \u00fcr\u00fcnlerin kullan\u0131m\u0131nda azalmaya yol a\u00e7\u0131p a\u00e7mad\u0131\u011f\u0131.<\/p>\n

2) \u0130nsanlar\u0131n sa\u011fl\u0131\u011f\u0131 ve sa\u011fl\u0131k hizmeti maliyetleri \u00fczerindeki olas\u0131 uzun vadeli etkiler.<\/p>\n

3) Sakinlerin politika hakk\u0131ndaki d\u00fc\u015f\u00fcnceleri.<\/p>\n

4) Politika yap\u0131c\u0131lar\u0131n ve di\u011fer \u00f6nemli payda\u015flar\u0131n politikay\u0131 nas\u0131l deneyimledi\u011fi.<\/p>\n

Bu nas\u0131l ba\u015far\u0131lacak?<\/h2>\n

Bristol reklam politikas\u0131 de\u011ferlendirmesi, kontroll\u00fc bir \u00f6ncesi-sonras\u0131 tasar\u0131m\u0131 kullanan do\u011fal bir deney olacakt\u0131r. Politika de\u011fi\u015ftirildikten sonra, Bristol ve G\u00fcney Gloucestershire sakinlerine tekrar anket uygulayaca\u011f\u0131z.<\/p>\n

Politikan\u0131n y\u00fcr\u00fcrl\u00fc\u011fe girmesinden \u00f6nce ve sonra reklamlara maruz kalma ve \u00fcr\u00fcn kullan\u0131m\u0131ndaki farkl\u0131l\u0131klar\u0131 analiz edece\u011fiz.<\/p>\n

Bristol'\u00fcn yan\u0131 s\u0131ra Gloucestershire, Cardiff ve Sheffield'deki insanlar\u0131n t\u00fcketti\u011fi yiyecek ve i\u00e7eceklerdeki de\u011fi\u015fiklikleri incelemek i\u00e7in ticari bir \u015firketten ald\u0131\u011f\u0131m\u0131z bilgileri kullan\u0131yoruz.<\/p>\n

Politika nedeniyle sat\u0131n alma davran\u0131\u015flar\u0131nda meydana gelebilecek de\u011fi\u015fiklikleri inceleyece\u011fiz ve Bristol'deki sonu\u00e7lar\u0131, politikay\u0131 uygulamaya koymayan b\u00f6lgelerdeki sonu\u00e7larla kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131z.<\/p>\n

Politikan\u0131n maliyet etkinli\u011fini anlamak i\u00e7in, sa\u011fl\u0131k ve sa\u011fl\u0131k ve sosyal bak\u0131m maliyetleri \u00fczerindeki olas\u0131 uzun vadeli sonu\u00e7lar\u0131 de\u011ferlendirece\u011fiz.<\/p>\n

Bu politikalar hakk\u0131nda b\u00f6lge sakinlerinin ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenmek i\u00e7in ayr\u0131ca tart\u0131\u015fma gruplar\u0131 d\u00fczenleyece\u011fiz.<\/p>\n

Son olarak, politikan\u0131n tasar\u0131m\u0131nda ve uygulanmas\u0131nda yer alan veya do\u011frudan etkilenen \u00e7ok \u00e7e\u015fitli profesyonel payda\u015flarla g\u00f6r\u00fc\u015ferek deneyimlerini inceleyece\u011fiz.<\/p>\n

Hem ilk veri toplama projesinde hem de mevcut teklifte kamu ve hasta temsilcilerini dahil ettik.<\/p>\n

Bu projede, Halk ve Hasta Kat\u0131l\u0131m\u0131 ve Etkile\u015fimi Sorumlusu olarak g\u00f6rev yapacak \u00f6zel bir ki\u015fi bulunacakt\u0131r. Ba\u011f\u0131ms\u0131z bir ba\u015fkan\u0131n ba\u015fkanl\u0131k edece\u011fi bir \u00c7al\u0131\u015fma G\u00f6zetim Grubu projeyi denetleyecektir.<\/p>\n

Proje bulgular\u0131n\u0131 toplumla tart\u0131\u015fmak \u00fczere halka a\u00e7\u0131k bir seminer de d\u00fczenleyece\u011fiz. \u00c7al\u0131\u015fma bulgular\u0131n\u0131 di\u011fer politika yap\u0131c\u0131lar ve payda\u015flarla politika \u00f6zetleri ve genel kamuoyu arac\u0131l\u0131\u011f\u0131yla \u00e7e\u015fitli y\u00f6ntemlerle (\u00f6rne\u011fin, bilgilendirme bro\u015f\u00fcrleri, bas\u0131n b\u00fcltenleri ve bloglar arac\u0131l\u0131\u011f\u0131yla) payla\u015fmak i\u00e7in PolicyBristol, Belediyeler ve Sivil Toplum Kurulu\u015flar\u0131 ile i\u015fbirli\u011fi yapaca\u011f\u0131z.<\/p>\n

Ayr\u0131ca dergilerde makaleler yay\u0131nlayaca\u011f\u0131z ve sonu\u00e7lar\u0131 konferanslarda sunaca\u011f\u0131z.<\/p>\n

Ara\u015ft\u0131rmay\u0131 kim y\u00fcr\u00fct\u00fcyor?<\/h2>\n

Profes\u00f6r Frank De Vocht<\/a>, Bristol \u00dcniversitesi Epidemiyoloji ve Halk Sa\u011fl\u0131\u011f\u0131 Ara\u015ft\u0131rmalar\u0131 Profes\u00f6r\u00fc.<\/p>\n

Daha fazla bilgi:<\/h2>\n

Daha fazla bilgi almak veya bu projeye kat\u0131lmak i\u00e7in l\u00fctfen e-posta g\u00f6nderin. bnssg.research@nhs.net<\/a>.<\/p>\n

Burada ifade edilen g\u00f6r\u00fc\u015fler yazar(lar)a aittir ve NIHR veya Sa\u011fl\u0131k ve Sosyal Bak\u0131m Bakanl\u0131\u011f\u0131'n\u0131n g\u00f6r\u00fc\u015flerini yans\u0131tmayabilir.<\/p>\n <\/div>\r\n <\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Section titled module-1 Reducing population exposure to unhealthy commodity advertising: evaluation of the Bristol Advertising and Sponsorship Policy.   Funding National Institute for Health and Care Research (NIHR) Public Health Research (PHR) Programme Ref. NIHR152114. What is the problem? Research has shown that the more people see advertisements for unhealthy products, the more they consume […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32881,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-34538","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/pages\/34538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/comments?post=34538"}],"version-history":[{"count":3,"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/pages\/34538\/revisions"}],"predecessor-version":[{"id":36175,"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/pages\/34538\/revisions\/36175"}],"up":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/pages\/32881"}],"wp:attachment":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/media?parent=34538"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/tr\/wp-json\/wp\/v2\/tags?post=34538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}