{"id":34538,"date":"2024-11-26T16:45:21","date_gmt":"2024-11-26T16:45:21","guid":{"rendered":"https:\/\/bnssghealthiertogether.org.uk\/?page_id=34538"},"modified":"2025-01-16T22:36:23","modified_gmt":"2025-01-16T22:36:23","slug":"reducing-population-exposure-to-unhealthy-commodity-advertising-evaluation-of-the-bristol-advertising-and-sponsorship-policy","status":"publish","type":"page","link":"https:\/\/bnssghealthiertogether.org.uk\/zh\/integrated-care-board\/research-and-evidence\/our-research-portfolio\/nihr-funded-projects\/reducing-population-exposure-to-unhealthy-commodity-advertising-evaluation-of-the-bristol-advertising-and-sponsorship-policy\/","title":{"rendered":"\u51cf\u5c11\u6c11\u4f17\u63a5\u89e6\u4e0d\u5065\u5eb7\u5546\u54c1\u5e7f\u544a\uff1a\u5e03\u91cc\u65af\u6258\u5c14\u5e7f\u544a\u548c\u8d5e\u52a9\u653f\u7b56\u8bc4\u4f30"},"content":{"rendered":"<div class=\"assembler_default-group assembler_module_group assembler_default-group_1 assembler_module_group_1\"><div class=\"assembler_module_area assembler_module_area_1\"><div class=\"assembler_text-module assembler_module assembler_text-module_1 assembler_module_1  transparent\"><a tabindex=\"-1\" title=\"\u6a21\u5757-1\" id=\"module-1\" href=\"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/pages\/34538\/#module-1\" class=\"anchor\"><span class=\"hidden\">\u6a21\u5757-1<\/span><\/a><!-- Template found for text-module - Template: template-text - Matched: _only --><section class=\"w-full mx-auto max-w-content pt-12 sm:pt-24 pb-12 sm:pb-24\">\r\n  <div class=\"entry-content w-full !px-0 max-w-small\">\r\n        <h1>\u51cf\u5c11\u6c11\u4f17\u63a5\u89e6\u4e0d\u5065\u5eb7\u5546\u54c1\u5e7f\u544a\u7684\u673a\u4f1a\uff1a\u5e03\u91cc\u65af\u6258\u5c14\u5e7f\u544a\u548c\u8d5e\u52a9\u653f\u7b56\u8bc4\u4f30\u3002.<\/h1>\n<p>&nbsp;<\/p>\n<article class=\"page_content\">\n<h2 class=\"page_content__inner\">\u8d44\u91d1<\/h2>\n<\/article>\n<p>\u56fd\u5bb6\u5065\u5eb7\u4e0e\u62a4\u7406\u7814\u7a76\u6240 (NIHR) \u516c\u5171\u536b\u751f\u7814\u7a76 (PHR) \u9879\u76ee\u53c2\u8003\u7f16\u53f7\uff1aNIHR152114\u3002.<\/p>\n<h2>\u95ee\u9898\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u7814\u7a76\u8868\u660e\uff0c\u4eba\u4eec\u770b\u5230\u4e0d\u5065\u5eb7\u4ea7\u54c1\u5e7f\u544a\u7684\u8d8a\u591a\uff0c\u5c31\u8d8a\u4f1a\u8d2d\u4e70\u8fd9\u4e9b\u4ea7\u54c1\u3002\u8fd9\u79cd\u60c5\u51b5\u5728\u513f\u7ae5\u548c\u9752\u5c11\u5e74\u4e2d\u5c24\u4e3a\u660e\u663e\u3002.<\/p>\n<p>\u6237\u5916\u516c\u5171\u573a\u6240\uff0c\u4f8b\u5982\u516c\u4ea4\u8f66\u7ad9\u548c\u5e7f\u544a\u724c\uff0c\u662f\u91cd\u8981\u7684\u5e7f\u544a\u6295\u653e\u5730\u70b9\uff0c\u56e0\u4e3a\u5f88\u591a\u4eba\u4f1a\u770b\u5230\u5b83\u4eec\u3002.<\/p>\n<p>\u4f4e\u6536\u5165\u4eba\u7fa4\u5728\u5176\u5c45\u4f4f\u5730\u66f4\u5bb9\u6613\u63a5\u89e6\u5230\u4e0d\u5065\u5eb7\u7684\u5e7f\u544a\u3002\u6709\u8bc1\u636e\u8868\u660e\uff0c\u79fb\u9664\u8fd9\u4e9b\u5e7f\u544a\u53ef\u4ee5\u5bf9\u516c\u4f17\u5065\u5eb7\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002.<\/p>\n<p>2019 \u5e74\uff0c\u4f26\u6566\u4ea4\u901a\u5c40 (TfL) \u7981\u6b62\u5ba3\u4f20\u9ad8\u8102\u80aa\u3001\u9ad8\u76d0\u6216\u9ad8\u7cd6 (HFSS) \u98df\u54c1\u548c\u996e\u6599\uff0c\u5bfc\u81f4\u5bb6\u5ead\u8d2d\u4e70\u7684\u5361\u8def\u91cc\u51cf\u5c11\u3002.<\/p>\n<p>2022\u5e74\uff0c\u5e03\u91cc\u65af\u6258\u5c14\u5e02\u8bae\u4f1a\u6210\u4e3a\u4f26\u6566\u4ee5\u5916\u7b2c\u4e00\u4e2a\u51fa\u53f0\u7c7b\u4f3c\u653f\u7b56\u7684\u57ce\u5e02\u3002\u5e03\u91cc\u65af\u6258\u5c14\u7684\u653f\u7b56\u8fd8\u7981\u6b62\u5728\u5e02\u8bae\u4f1a\u62e5\u6709\u7684\u5e7f\u544a\u4f4d\u4e0a\u520a\u767b\u9152\u7c7b\u3001\u8d4c\u535a\u548c\u77ed\u671f\u8d37\u6b3e\u7684\u5e7f\u544a\u3002.<\/p>\n<p>\u5728\u63a8\u51fa\u8fd9\u9879\u65b0\u653f\u7b56\u4e4b\u524d\uff0c\u6211\u4eec\u5bf9\u5e03\u91cc\u65af\u6258\u5c14\u548c\u5357\u683c\u6d1b\u65af\u7279\u90e1\u7684\u5c45\u6c11\u8fdb\u884c\u4e86\u8c03\u67e5\uff08\u4ee5\u4fbf\u6bd4\u8f83\u4e24\u4e2a\u5730\u533a\u7684\u60c5\u51b5\uff09\uff0c\u4e86\u89e3\u4ed6\u4eec\u6ce8\u610f\u5230\u4e86\u54ea\u4e9b\u5e7f\u544a\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5426\u4f7f\u7528\u8fc7\u5e7f\u544a\u4e2d\u7684\u4ea7\u54c1\u3002\u6211\u4eec\u8fd8\u91c7\u8bbf\u4e86\u53c2\u4e0e\u5236\u5b9a\u8be5\u653f\u7b56\u7684\u4eba\u5458\u3002.<\/p>\n<h2>\u8fd9\u9879\u7814\u7a76\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u76ee\u7684\u548c\u76ee\u6807\uff1a\u6211\u4eec\u60f3\u4e86\u89e3\uff1a<\/p>\n<p>1\uff09\u65b0\u653f\u7b56\u662f\u5426\u51cf\u5c11\u4e86\u4e0d\u5065\u5eb7\u4ea7\u54c1\u7684\u5e7f\u544a\u6570\u91cf\uff0c\u5e76\u5bfc\u81f4\u8fd9\u4e9b\u4ea7\u54c1\u7684\u4f7f\u7528\u91cf\u51cf\u5c11\u3002.<\/p>\n<p>2\uff09\u5bf9\u4eba\u4eec\u5065\u5eb7\u548c\u533b\u7597\u4fdd\u5065\u6210\u672c\u53ef\u80fd\u4ea7\u751f\u7684\u957f\u671f\u5f71\u54cd\u3002.<\/p>\n<p>3\uff09\u5c45\u6c11\u5bf9\u8fd9\u9879\u653f\u7b56\u7684\u770b\u6cd5\u3002.<\/p>\n<p>4) \u653f\u7b56\u5236\u5b9a\u8005\u548c\u5176\u4ed6\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\u5982\u4f55\u770b\u5f85\u8fd9\u9879\u653f\u7b56\u3002.<\/p>\n<h2>\u8fd9\u5c06\u5982\u4f55\u5b9e\u73b0\uff1f<\/h2>\n<p>\u5e03\u91cc\u65af\u6258\u5c14\u5e7f\u544a\u653f\u7b56\u8bc4\u4f30\u5c06\u91c7\u7528\u53d7\u63a7\u7684\u524d\u540e\u5bf9\u6bd4\u8bbe\u8ba1\uff0c\u8fdb\u884c\u4e00\u9879\u81ea\u7136\u5b9e\u9a8c\u3002\u653f\u7b56\u53d8\u66f4\u540e\uff0c\u6211\u4eec\u5c06\u518d\u6b21\u5bf9\u5e03\u91cc\u65af\u6258\u5c14\u548c\u5357\u683c\u6d1b\u65af\u7279\u90e1\u7684\u5c45\u6c11\u8fdb\u884c\u8c03\u67e5\u3002.<\/p>\n<p>\u6211\u4eec\u5c06\u5206\u6790\u653f\u7b56\u5b9e\u65bd\u524d\u540e\uff0c\u6d88\u8d39\u8005\u5728\u5e7f\u544a\u63a5\u89e6\u548c\u4ea7\u54c1\u4f7f\u7528\u65b9\u9762\u7684\u5dee\u5f02\u3002.<\/p>\n<p>\u6211\u4eec\u5229\u7528\u4e00\u5bb6\u5546\u4e1a\u516c\u53f8\u63d0\u4f9b\u7684\u4fe1\u606f\uff0c\u6765\u7814\u7a76\u5e03\u91cc\u65af\u6258\u5c14\u4ee5\u53ca\u683c\u6d1b\u65af\u7279\u90e1\u3001\u5361\u8fea\u592b\u548c\u8c22\u83f2\u5c14\u5fb7\u7684\u4eba\u4eec\u6240\u98df\u7528\u7684\u98df\u54c1\u548c\u996e\u6599\u7684\u53d8\u5316\u3002.<\/p>\n<p>\u6211\u4eec\u5c06\u89c2\u5bdf\u8be5\u653f\u7b56\u5bf9\u8d2d\u4e70\u884c\u4e3a\u7684\u4efb\u4f55\u5f71\u54cd\uff0c\u5e76\u5c06\u5e03\u91cc\u65af\u6258\u5c14\u7684\u7ed3\u679c\u4e0e\u5c1a\u672a\u5b9e\u65bd\u8be5\u653f\u7b56\u7684\u5730\u533a\u7684\u7ed3\u679c\u8fdb\u884c\u6bd4\u8f83\u3002.<\/p>\n<p>\u6211\u4eec\u5c06\u8bc4\u4f30\u8be5\u653f\u7b56\u5bf9\u5065\u5eb7\u3001\u533b\u7597\u548c\u793e\u4f1a\u62a4\u7406\u6210\u672c\u53ef\u80fd\u4ea7\u751f\u7684\u957f\u671f\u5f71\u54cd\uff0c\u4ee5\u4e86\u89e3\u8be5\u653f\u7b56\u7684\u6027\u4ef7\u6bd4\u3002.<\/p>\n<p>\u6211\u4eec\u5c06\u8fdb\u4e00\u6b65\u7ec4\u7ec7\u8ba8\u8bba\u5c0f\u7ec4\uff0c\u4e86\u89e3\u5c45\u6c11\u5bf9\u8fd9\u4e9b\u653f\u7b56\u7684\u770b\u6cd5\u3002.<\/p>\n<p>\u6700\u540e\uff0c\u6211\u4eec\u5c06\u91c7\u8bbf\u53c2\u4e0e\u653f\u7b56\u8bbe\u8ba1\u548c\u5b9e\u65bd\u7684\u5404\u7c7b\u4e13\u4e1a\u5229\u76ca\u76f8\u5173\u8005\uff0c\u6216\u53d7\u8be5\u653f\u7b56\u76f4\u63a5\u5f71\u54cd\u7684\u4eba\u5458\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u7684\u7ecf\u5386\u3002.<\/p>\n<p>\u6211\u4eec\u5728\u6700\u521d\u7684\u6570\u636e\u6536\u96c6\u9879\u76ee\u548c\u76ee\u524d\u7684\u63d0\u6848\u4e2d\u90fd\u9080\u8bf7\u4e86\u516c\u4f17\u548c\u60a3\u8005\u4ee3\u8868\u53c2\u4e0e\u3002.<\/p>\n<p>\u672c\u9879\u76ee\u5c06\u8bbe\u7acb\u4e00\u540d\u4e13\u95e8\u7684\u516c\u4f17\u548c\u60a3\u8005\u53c2\u4e0e\u8d1f\u8d23\u4eba\u3002\u4e00\u4e2a\u7531\u72ec\u7acb\u4e3b\u5e2d\u9886\u5bfc\u7684\u7814\u7a76\u76d1\u7763\u5c0f\u7ec4\u5c06\u8d1f\u8d23\u76d1\u7763\u672c\u9879\u76ee\u3002.<\/p>\n<p>\u6211\u4eec\u8fd8\u5c06\u4e3e\u529e\u4e00\u573a\u516c\u5f00\u7814\u8ba8\u4f1a\uff0c\u4e0e\u793e\u533a\u8ba8\u8bba\u8be5\u9879\u76ee\u7684\u7814\u7a76\u6210\u679c\u3002\u6211\u4eec\u5c06\u4e0e PolicyBristol\u3001\u5404\u5730\u65b9\u8bae\u4f1a\u548c\u975e\u653f\u5e9c\u7ec4\u7ec7\u5408\u4f5c\uff0c\u901a\u8fc7\u653f\u7b56\u7b80\u62a5\u548c\u9762\u5411\u516c\u4f17\u7684\u5404\u79cd\u65b9\u5f0f\uff0c\u4f8b\u5982\u4fe1\u606f\u624b\u518c\u3001\u65b0\u95fb\u7a3f\u548c\u535a\u5ba2\uff0c\u5c06\u7814\u7a76\u6210\u679c\u63a8\u5e7f\u7ed9\u5176\u4ed6\u653f\u7b56\u5236\u5b9a\u8005\u548c\u5229\u76ca\u76f8\u5173\u8005\u3002.<\/p>\n<p>\u6211\u4eec\u8fd8\u5c06\u5728\u671f\u520a\u4e0a\u53d1\u8868\u6587\u7ae0\uff0c\u5e76\u5728\u4f1a\u8bae\u4e0a\u5c55\u793a\u7814\u7a76\u6210\u679c\u3002.<\/p>\n<h2>\u8c01\u5728\u9886\u5bfc\u8fd9\u9879\u7814\u7a76\uff1f<\/h2>\n<p><a href=\"https:\/\/www.bristol.ac.uk\/people\/person\/Frank-De%20Vocht-ee77fa83-91b0-46ff-a713-be3f2f4632ff\/\" rel=\"noopener\">\u5f17\u5170\u514b\u00b7\u5fb7\u00b7\u6c83\u8d6b\u7279\u6559\u6388<\/a>, \u5e03\u91cc\u65af\u6258\u5927\u5b66\u6d41\u884c\u75c5\u5b66\u548c\u516c\u5171\u536b\u751f\u7814\u7a76\u6559\u6388\u3002.<\/p>\n<h2>\u66f4\u591a\u4fe1\u606f\uff1a<\/h2>\n<p>\u5982\u9700\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u6216\u53c2\u4e0e\u6b64\u9879\u76ee\uff0c\u8bf7\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 <a href=\"mailto:bnssg.research@nhs.net\" target=\"_blank\" rel=\"noopener\">bnssg.research@nhs.net<\/a>.<\/p>\n<p>\u6587\u4e2d\u8868\u8fbe\u7684\u89c2\u70b9\u4ec5\u4ee3\u8868\u4f5c\u8005\u4e2a\u4eba\u89c2\u70b9\uff0c\u5e76\u4e0d\u4e00\u5b9a\u4ee3\u8868 NIHR \u6216\u536b\u751f\u548c\u793e\u4f1a\u4fdd\u969c\u90e8\u7684\u89c2\u70b9\u3002.<\/p>\n  <\/div>\r\n  <\/section><\/div><!-- .assembler_text-module.assembler_module.assembler_text-module_1.assembler_module_1..transparent --><\/div><!-- .assembler_module_area.assembler_module_area_1 --><\/div><!-- .assembler_default-group.assembler_module_group.assembler_default-group_1.assembler_module_group_1  -->","protected":false},"excerpt":{"rendered":"<p>Section titled module-1 Reducing population exposure to unhealthy commodity advertising: evaluation of the Bristol Advertising and Sponsorship Policy. &nbsp; Funding National Institute for Health and Care Research (NIHR) Public Health Research (PHR) Programme Ref. NIHR152114. What is the problem? Research has shown that the more people see advertisements for unhealthy products, the more they consume [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32881,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-34538","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/pages\/34538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/comments?post=34538"}],"version-history":[{"count":3,"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/pages\/34538\/revisions"}],"predecessor-version":[{"id":36175,"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/pages\/34538\/revisions\/36175"}],"up":[{"embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/pages\/32881"}],"wp:attachment":[{"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/media?parent=34538"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bnssghealthiertogether.org.uk\/zh\/wp-json\/wp\/v2\/tags?post=34538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}