BNSSG Healthier Together

Integrated Care Board appoints Director of Strategy, Partnerships and Population

24 August 2022

The Integrated Care Board (ICB) for Bristol, North Somerset and South Gloucestershire (BNSSG) has appointed Colin Bradbury as Director of Strategy, Partnerships and Population.

The ICB is the new statutory body within the wider Integrated Care System (ICS) for the area, known as the Healthier Together Partnership. Together, the 10 partner organisations which make-up the ICS, work to improve health and wellbeing, reduce inequalities, and provide integrated services for the one million people living in Bristol, North Somerset and South Gloucestershire.

Colin has worked in health and social care for nearly 30 years, starting his career in the substance misuse field, progressing to a senior role within the National Treatment Agency for Substance Misuse. Colin has also been a regional Head of Assurance for NHS England.

Colin has mostly recently held the post of Area Director for North Somerset, at the previous Clinical Commissioning Group (CCG), since October 2017. While in this role, he led a major transformational change programme centred around Weston General Hospital, and the area’s ageing well programme, in addition to holding responsibility for the development of two locality partnerships. Another of Colin’s major achievements in this role was the establishment of a new integrated community frailty service within short space of time to support Weston General Hospital.

As Area Director for North Somerset, Colin held a diverse portfolio, which included leading several primary and community care estates projects, the implementation of a single digital patient access portal across several GP practices, and the renegotiation of Primary Care Network boundaries in one of the North Somerset Localities.

Speaking about his appointment, Colin said:

“I am delighted to be appointed as the ICB’s Director of Strategy, Partnerships and Population.

“This an exciting time to be working within this area at the Integrated Care Board, where partnership working and population health is fundamental to developing the most efficient and effective services for local people.”

Shane Devlin, Chief Executive of the Integrated Care Board, added:

“It’s fantastic to be welcoming Colin to his new ICB role. Colin has extensive experience of working with our partners across a complex portfolio, and leading high-profile programmes of work.

“In his role, Colin will be responsible for community health improvement, and voluntary and community sector development. He will also work closely with Dr Joanne Medhurst, the newly appointed Chief Medical Officer, on population health improvement.”